SmartPath AI
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SmartPath AI
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Turn Your Marketing Engine Into a Revenue System
We design and deploy marketing automation systems that score leads, personalise campaigns, close the loop on attribution, and give your team back the time they spend on work that should never be manual.
Inbound Leads
18,400 / mo
Enriched & Scored
0–100 AI score
Qualified (score≥65)
High-intent
Routed to Sales
Instant CRM
Pipeline Created
4.2× lift
AI Score Distribution
71
Avg Score
24%
SQL Rate
4 min
Response
3.8×
Increase in qualified leads reaching sales
62%
Reduction in cost per acquisition
41%
Higher email engagement vs. manual campaigns
14d
Days to first automated pipeline in production
Select a scenario and run the simulation — see exactly how we score leads, trigger lifecycle sequences, and close attribution loops step by step.
TRIGGER: New trial signup — acme-corp.com · VP Engineering
Firmographic data pulled
Behavioral signals ingested
AI score computed
AE matched & routed
Outreach sequence triggered
From lead scoring to revenue attribution — each system is built around your stack, your data, and your growth objectives.
Build multi-step email sequences that trigger based on behavior, lifecycle stage, and engagement signals — delivering the right message at the right moment without manual campaign management.
Automatically score inbound leads based on firmographic, behavioral, and intent data — routing high-value prospects to sales immediately and nurturing lower-intent leads until they're ready.
Move beyond static lists. Dynamically segment your audience based on real-time behavior, product usage, and engagement history — serving personalised content and offers at scale.
Unify your marketing and sales data across HubSpot, Salesforce, Marketo, and your product stack — eliminating manual syncs, duplicate records, and the data gaps that kill campaign performance.
Automate your experimentation pipeline — from test creation and traffic splitting to statistical significance detection and winner deployment — so optimisation happens continuously, not quarterly.
Close the loop between marketing spend and revenue. Automated attribution pipelines map every touchpoint to pipeline and closed revenue — giving marketing and leadership accurate ROI visibility.
Three marketing automation engagements — the growth challenge, what we built, and what it delivered.
The Challenge
A B2B SaaS company with 18,000+ monthly inbound leads was routing all leads to sales with no scoring or qualification layer. Sales reps spent 60% of their time on leads that never converted, while high-intent enterprise prospects waited days for outreach. Pipeline quality was poor and sales cycle was inflating.
What We Built
We built an automated lead scoring pipeline that ingests firmographic data, product trial behavior, and engagement signals to score every lead on a 0–100 scale. Leads above threshold route instantly to the appropriate AE via CRM with enriched context. Lower-scored leads enter behavior-triggered nurture sequences and resurface when intent signals spike.
4.2×
Increase in sales-qualified lead volume
60%→18%
Sales time spent on non-converting leads
11→4d
Average enterprise lead response time
34%
Increase in pipeline conversion rate
"Our reps used to complain the leads were bad. After the scoring system, they stopped complaining and started closing. The pipeline quality shift was immediate."
— VP of Revenue Operations
The Challenge
A direct-to-consumer brand with 280,000 email subscribers was sending the same batch-and-blast campaigns to their entire list weekly. Open rates had fallen to 14%, unsubscribe rates were climbing, and the marketing team of 4 was spending 3 days per week manually building and scheduling campaigns.
What We Built
We rebuilt their email marketing infrastructure around behavioural automation — welcome sequences, browse abandonment, cart abandonment, post-purchase flows, win-back campaigns, and VIP loyalty sequences — all triggered by real-time customer behaviour and dynamically personalised by purchase history and segment.
14%→38%
Average email open rate
4.1×
Revenue per email sent
3d→2hr
Weekly campaign production time
67%
Reduction in unsubscribe rate
"We went from blasting our list to actually talking to customers based on what they do. The revenue lift in the first 60 days paid for the entire engagement."
— Head of Digital Marketing
The Challenge
A regional bank's marketing team had zero visibility into which campaigns, channels, and touchpoints were driving new account openings. Monthly reporting took a 3-person team 2 weeks to produce manually by stitching together data from 6 disconnected platforms — and was already outdated by the time it was shared.
What We Built
We built an automated marketing data pipeline that pulls campaign, channel, lead, and conversion data from all 6 platforms into a unified attribution model. A real-time dashboard gives the CMO and channel leads live visibility into cost per lead, cost per acquisition, and campaign-attributed revenue — updated daily with zero manual effort.
2wk→live
Marketing reporting turnaround
31%
Reduction in wasted ad spend in 90 days
100%
Channel attribution coverage achieved
Zero
Manual reporting hours per month
"For the first time, our CMO can see exactly what's driving new accounts in real time. We reallocated 31% of our ad budget based on attribution data in the first quarter alone."
— Director of Marketing Analytics
Manual marketing scales with headcount. Automated marketing scales with data.
Manual campaigns treat every contact the same
Behavioural automation delivers personalised messaging based on what each contact actually does
Sales wastes time on unqualified leads
AI lead scoring ensures sales only receives contacts above a defined qualification threshold
No visibility into which marketing drives revenue
Automated attribution pipelines connect every campaign touchpoint to pipeline and closed revenue
Marketing and sales data live in disconnected silos
Bi-directional CRM integrations keep marketing and sales operating from a single source of truth
From stack audit to live pipeline — a 4-phase engagement designed to deliver measurable revenue impact within 14 days.
We audit your current marketing stack, CRM, and data infrastructure to map what data exists, where the gaps are, and which automation opportunities will deliver the highest ROI first.
We design the automation architecture around your existing tools — HubSpot, Salesforce, Marketo, or custom stacks — ensuring clean data flows before any campaign logic is built.
Automation sequences, scoring models, and reporting pipelines are built and validated against your live data before launch — with A/B testing baked in from day one.
Post-launch, we monitor performance against revenue and pipeline metrics — continuously refining scoring models, sequence timing, and segmentation based on real conversion data.
Tell us your biggest marketing bottleneck — lead quality, campaign volume, or attribution visibility. We'll show you what automation can deliver in your environment within 14 days.