Lead Scoring & Routing Automation — B2B SaaS
4.2×
Increase in sales-qualified lead volume
60%→18%
Sales time spent on non-converting leads
11→4d
Average enterprise lead response time
34%
Increase in pipeline conversion rate
The Challenge
A B2B SaaS company with 18,000+ monthly inbound leads was routing all leads to sales with no scoring or qualification layer. Sales reps spent 60% of their time on leads that never converted, while high-intent enterprise prospects waited days for outreach. Pipeline quality was poor and sales cycle was inflating.
What We Built
We built an automated lead scoring pipeline ingesting firmographic data, product trial behaviour, and engagement signals to score every lead on a 0–100 scale. Leads above threshold route instantly to the appropriate AE via CRM with enriched context. Lower-scored leads enter behaviour-triggered nurture sequences and resurface when intent signals spike.
“Our reps used to complain the leads were bad. After the scoring system, they stopped complaining and started closing.”
— VP of Revenue Operations
Want a Result Like This?
SmartPath AI builds and deploys production AI systems for enterprises. Schedule a strategy session to discuss your specific use case.
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